If you are looking for a marketing IDEA for small business AND you cringe when it comes to self promotion, you'll like what I am going to share with you today.
As a small business marketing consultant, people naturally ask me for input on growing their business. The question I get asked most is:
"Do you have any good ideas I can use for marketing?"
Typically when I get a deeper understanding of their business, and how they are operating, I find that they are barking up the wrong tree because what they need more than an IDEA, is a STRATEGY.
You can have the best, most creative marketing idea for small business that was ever conceived, but if you don't get the strategy right, it won't get you very far.
The reason that today's high-impact, low-budget marketing idea for small business is one of my favorites, is because once you truly understand it, the strategies to implement it are relatively easy.
Curious to know what it is?
Drum roll please. . .
Before you poo poo this marketing idea for small business, consider that people are FOUR times more likely to buy a product if it is recommended to them by a friend (Entrepreneur Magazine).
Look at your own buying habits. Don't you seek out recommendations from others either in person or by way of the many online review sites?
There are several effective ways to use this big idea strategically. Here are three:
Getting repeat and referral business not only satisfies your short-term need of getting more customers, it also builds your brand's value. That is because it costs five times more to acquire a new customer than it does to sell to an existing one. Word of mouth business translates into higher profits and more sustainable business.
If you are already in the habit of creating a WOW experience for your customer, executing this strategy is easy. All you have to do is find ways to:
People are busy. If they are not referring you to their friends, that is your fault. Not theirs.
There are lots of ways to to execute this low-cost, high-impact marketing idea for small business success. The best strategy will depend on your specific circumstances. But here are some ideas:
People often underestimate the value of their employees. Your employees are part of the community and as such, are probably in contact with people you would like to have as clients.
INCENTIVIZE your employees to bring in business and INCENTIVIZE customers for responding to the call. Incentives are not just about money. Remember to show appreciation when employees make the effort to help you.
If appropriate, have a friend and family day for employees, and print customized business cards for them with a special offer for their referrals.
Team up with a business related to your industry (but not a direct competitor) for cross promotion. What you are looking for are businesses who have the same target market but offer a different product or service.
You can use this strategy locally offline through some kind of special
event, or online with a webinar or promotional giveaway.
You can also exchange guest blogs, introduce each other by email, snail mail, or in person. For example, if you are providing consulting services for online business owners, you may recommend that they use a certain web designer to create their website. The web designer can be your strategic partner. If that designer works with business clients, she can refer those people to you for consulting services.
It’s a win-win. Apart from a signed document and an easy conversation, it doesn’t require much work at all. But as with all partnerships, it is important that clear expectations are set, you have an exit strategy should things not work out, and that each partner honors their commitment to do their share.
If you think you might like me to help you grow your business, your next step is to schedule an appointment so we can discuss possibilities.
Supercharge your success with these potent, proven low-cost/ no-cost marketing strategies. You will discover how to:
Free GUIDED Self Hypnosis audio when you register for our newsletter.
Get the latest, greatest tools for easing into your power and making the most out of life by subscribing to our monthly e-zine:
"I lost 104 lbs and 69.75 inches in 9 months after taking Mandy’s program." -- Jeyla Kimball, Hollywood, FL
"Mandy’s workshop helped me on every level of my LIFE, professional, financial, personal & spiritual . . . I am grateful!" -- Raul, Duarte, Miami, FL
"I now have a measure of internal calm and peacefulness I did not have before." -- Ellen Siegel, CLU CHFC, CFP, Miami, FL
"Mandy offers an intelligent, yet caring approach to helping people. Her programs are excellent ." -- Jill Beach, National Director of Media Relations,
VITAS Healthcare Corporation
"As a psychotherapist with a lucrative practice for many years I realized
I was unfulfilled and unhappy…I was stuck. In working with Mandy I made more progress in a few months than years of psychotherapy
and training. "--Shelley Eisenberg, Psychotherapist, New York, NY
"Over the years, I have attended many self-improvement seminars hosted by famous motivational leaders. I have spent a small fortune on all sorts of books and tapes and NONE have given me what you have…I really wanted to feel whole, confident, balanced, happy. You taught me the basic skills necessary to finally achieve what I wanted for myself." -- Kathy Poulin, Pompano Beach, FL
"The program was awesome, and
the new habits have already started
taking roots, and all I'm doing is
-- Elsie Salinardi, CPA, CFP,
"The key reward has been the
rekindling of my self-confidence"
Gary Harrison, Insurance Specialist,
Boca Raton, FL
"The [mind power techniques] really made me
reach deep within myself and realize
what limitations we put on ourselves.
Thanks to Mandy we now
have techniques we can use to go
beyond our previous limits. "
Veena Deddar, CFP CLU CHFC,
London Life, Toronto, Canada
"I’ve noticed that I am more organized
than I have ever been in my
life. I seem to have so much extra
time that I didn’t have before
thanks to the organizational
process that she teaches.
Because my professional life is so much more organized, I have so
more time to spend with my family"
Marilyn Blosser, CSA, LUTCF.
President, Women in Insurance
& Financial Services
"I am a thirty-five-year veteran of the scale wars, and this is the only program I know of that addresses ALL the issues of weight management. Working through the program has given me new insights into the root causes of my weight issues and new tools to deal with them. Whether you have suffered with eating disorders your whole life or you just want to speed up your metabolism and take off a few extra pounds, this program can really really help you." -- Angela Kelsey
Discover The Easiest, Smartest Solution For Losing Weight, And Keeping It Off For Good!
Discover how much better life can be when you put the power of your own mind to work for you.
You can improve any skill, get motivated, build confidence, improve self-esteem and even change limiting beliefs.